Sales, Shared Ownership & Marketing

Shared ownership sales and outright sale income are critical to the financial viability of many affordable development schemes. Our shared ownership experts can support with all aspects, from market demand to specification enhancement.

Our services include:

• Market demand assessments
• Marketing strategies
• Interim sales support
• Specifications and upgrade packages
• Viability assessments
• Applicant affordability assessments
• Policy and procedure development
  

With the introduction of the Shared Ownership Code in 2025, housing providers offering shared ownership are expected to meet mandatory standards, and ensure transparency, fairness, and improved support for shared owners in marketing, purchasing, and management of homes.

Our shared ownership experts are available to support you to understand the requirements, and enable you to successfully adopt and maintain compliance with the Code.

We can provide resources to:

• Undertake an ‘end to end’ shared ownership service health check
• Review internal policies and practices
• Support a Code gap analysis
• Review the practical steps required to meet the Code
• Create the required training and development approach
• Review readiness to align with the Code Statement of Principles
• Prepare for Code monitoring, annual review and improvement process

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We can support your team with the development of sales strategies, policy and procedure development and also individual applicant affordability assessments. We understand shared ownership leases and can ensure yours are compliant with legislation.

We know securing sales income is time critical and we can help you to achieve your targets.