Privacy & Cookies Policy
Privacy and Cookies Policy
Last updated: December 2025
Last reviewed: 10th December 2025
This Privacy and Cookies Policy explains how ARK Consultancy Limited (“we”, “us”, “our”) collects, uses and protects personal information and how we use cookies and similar technologies on www.arkconsultancy .co.uk (“the Website”).
We are committed to safeguarding the privacy of visitors to our Website, clients, suppliers, and business contacts. This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR) and the Data Use and Access Act (DUAA) 2025.
If you have any questions, please contact us at:
Email: ark@arkconsultancy .co.uk
Telephone: 0121 5153831
Registered office address: ARK Consultancy, 84 Spencer Street, Birmingham, B18 6DS
ICO Registration Number: ZA226851
ARK Data Protection Officer: ARK Data Protection lead
1. What personal data we collect
We may collect and process the following information:
1.1 Information provided by you
This includes:
- Name, job title, organisation
- Contact details such as email address and telephone number
- Any information included in enquiries submitted via our forms or email
- Any information provided when subscribing to our publications, attending events, or applying for roles
1.2 Information collected automatically
When you visit our Website, we automatically collect:
- IP address, browser type, device information
- Pages viewed, time on site, navigation paths
- Cookie and tracking data (see section 9)
This information is analysed to understand how our Website is used and to improve performance.
1.3 Information received from third parties
We may receive information from:
- Analytics platforms (Google Analytics)
- Embedded third-party platforms (YouTube)
- Professional networking platforms (e.g. LinkedIn)
- Publicly available business data sources
We do not intentionally collect special category data or children’s data. We do not use automated decision-making or profiling.
2. Purpose and lawful basis for processing
We process personal data for the following purposes:
| Purpose | Lawful Basis |
|---|---|
| Responding to enquiries | Legitimate interest |
| Providing consultancy services | Contract |
| Sending newsletters, updates and marketing communications | Consent |
| Website analytics and performance monitoring | Consent |
| Recruitment and HR administration | Contract / Legal obligation |
| Compliance with legal or regulatory obligations | Legal obligation |
You can withdraw consent at any time.
Analytics cookies may rely on legitimate interests under DUAA where used solely for aggregate statistics and opt-out is provided.
3. Marketing communications
Where you have opted in, we may send newsletters, updates, event invitations or promotional content that we believe is relevant. You can unsubscribe at any time via:
- The unsubscribe link within the communication
- Emailing marketing@arkconsultancy.co.uk
We do not sell or share your information with third parties for their own marketing purposes.
4. Sharing and disclosure of personal data
We may share personal data with:
- Professional service providers (IT, hosting, web support)
- Analytics and advertising partners (e.g. Google)
- Platforms providing embedded content (e.g. YouTube)
- Regulatory bodies where legally required (e.g. ICO)
5. Retention of personal data
We retain personal information for as long as required to fulfil the purpose for which it was collected, including:
- Enquiries: up to 2 years
- Contractual and project records: up to 7 years
- Marketing subscription: until consent is withdrawn
- CVs and recruitment records: up to 12 months unless consent to retain for longer is obtained
6. Your rights
Under UK GDPR you have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Data portability where applicable
To exercise your rights, contact: ark@arkconsultancy .co.uk
You may also lodge a complaint with the Information Commissioner’s Office: www.ico.org.uk
7. Data breach notification
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will:
- Notify the Information Commissioner within 72 hours of becoming aware of the breach, where required by law
- Notify affected individuals without undue delay where the breach is likely to result in a high risk to their rights and freedoms
- Document all data breaches, including the facts surrounding the breach, its effects, and the remedial action taken
Our notification to affected individuals will include:
- The nature of personal data breach
- The likely consequences of the breach
- The measures taken or proposed to address the breach and mitigate possible adverse effects
If you believe your personal data has been compromised, please contact us immediately at ark@arkconsultancy .co.uk
8. Security
We take appropriate technical and organisational measures to protect personal data, including secure hosting, access controls, encryption where appropriate, and staff training.
No method of transmission or storage is entirely secure, but we take reasonable steps to mitigate risks.
9. Cookie Policy
9.1 What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the Website to remember your preferences and improve performance. Some cookies are strictly necessary; others require your consent.
We use a consent management platform (CookieBot) to manage cookie consent.
9.2 Categories of cookies used
Based on the latest scan (01/12/2025), the Website uses the following categories:
Necessary cookies (4)
These enable core functionality such as security, page navigation, and access to secure areas. The Website cannot function properly without these.
Example cookies:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| CookieConsent | arkconsultancy.co.uk | Stores the user's cookie consent state | 1 year |
| rc::a, rc::c | gstatic.com | Distinguish humans and bots (reCAPTCHA) | Persistent / Session |
| wpEmojiSettingsSupports | arkconsultancy.co.uk | Maintains content display settings | Session |
Statistics cookies (4)
Used to understand how the Website is used. We use Google Analytics.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, ga# | arkconsultancy.co.uk | Tracks visitor usage across devices and channels | 2 years |
Statistics cookies are set only where consent has been provided.
Marketing cookies (20)
Used to track visitors, deliver embedded video and improve related media performance. These include YouTube cookies for embedded video content.
| Cookie Name | Provider | Purpose |
|---|---|---|
| Secure-YEC, YSC, VISITOR_INFO1_LIVE, TESTCOOKIESENABLED | youtube.com | Stores video player preferences, tracks interaction |
Marketing cookies require consent prior to activation.
9.3 Managing cookies
You may accept or reject cookies when visiting our Website using the cookie banner. You can change or withdraw consent at any time by clicking “Cookie Settings” on the Website. If you withdraw your consent, this does not affect the lawfulness of processing before withdrawal.
You can also block cookies via your browser settings, although this may affect website functionality.
9.4 Third-party cookies and embedded content
Our Website includes content from third parties, including YouTube. These providers may set cookies and process personal data in accordance with their own policies.
We recommend reviewing:
- Google/YouTube Privacy Policy
- Google Analytics Data Policy
10. International data transfers
Some services (such as Google and YouTube) may transfer personal data outside the UK/EU. Where this occurs, transfers rely on:
- UK International Data Transfer Agreement (IDTA) or
- the UK Addendum to EU Standard Contractual Clauses, in line with UK data protection law
11. Changes to this policy
We may update this policy from time to time to reflect Website changes, regulatory updates, or cookie scan results. The latest version will always be available on this page with a revised date.
12. Contact
If you have questions or concerns regarding this policy, please contact:
ARK Consultancy Limited Email: ark@arkconsultancy .co.uk
Telephone: 0121 5153831