EMH Group – Development Sales & Marketing Interim Support
EMH Group (EMH) is one of the largest providers of affordable homes and care & support services in the East Midlands.
They have more than 21,000 properties, in more than 40 local authority areas across the region, and they provide care and support to hundreds more customers. Our Associate, Kerry Smith, joined the EMH team as an Interim Sales Negotiator to support their busy sales and marketing team.
Upon joining, our associate Kerry Smith supported the team by managing development schemes from initial market research and viability stages, through to marketing and promoting the completed homes. As a part of her role, Kerry attended pre-start meetings, on-site meetings, ensured homes were built to the correct sales specifications and standards and monitored estimated handover dates. She also commissioned show homes, signage and managed the marketing of homes to identify potential customers who were then supported through the buying process.
Kerry and the EMH team helped each customer to find their home, their way, making what they thought was impossible, possible. Kerry and the sales team provided on-going support and contact for customers throughout the entire process, including handing over the keys to the customer on completion day, which ensured a streamlined and effective process.
Kerry was responsible for updating and writing procedures for all areas across the team which included shared ownership, new model shared ownership, resales, rent to buy, market sale, mortgages, transfers and staircasing.
A key aim, achieved by Kerry and the EMH team was to sell all plots ‘off plan’ with the customers moving in within 3 months after build completion.
Kerry also managed cross-team communication to ensure the business was ready for the new model shared ownership lease, by facilitating training, meetings and writing user guides and procedures for EMH.