Webinar – Social Outcomes – Not everything that counts can be counted

DATE: 30th March 2021

TIME: 09:30 to 10:30




Capturing the value of social activities through social return on investment (SROI) metrics often focuses on the collection of quantitative data linked to a direct outcome or public sector saving. For example, ‘Mike starts work and is no longer dependent on welfare benefits, this has a direct impact on economic savings to the public purse.’ However, if Mike’s self-esteem has improved due to work experience, how can we reflect this?

It was once commonly thought that confidence, self-esteem and other experiential outcomes could not be measured. However, there are many techniques for measuring a range of wellbeing outcomes that are now widely accepted by government and charities.

ARK works with businesses to enable them to maximise their social impact through both qualitative and quantitative outcomes.


Join us in this 60-minute session which will enable you to understand how you can maximise and measure those softer outcomes that often change people’s lives. Sharing example of how you can effectively record and communicate impact.


  • Are you measuring the right things? – how do you know?
  • How to gather data – Qualitative or Quantitative?
  • Understand your audience and what they want to see
  • The value of case-studies – telling peoples stories
  • Communication tools to assist you in showcasing your impact.


Anyone who is interested in SROI and looking for different methods to capture and record qualitative or quantitative data and showcase their impact.


Joanne has a strong background in business development and client management, supporting clients to achieve their corporate goals and objectives while ensuring maximum return on investment.

She is experienced in community and people development. She is a practitioner in Neuro-Linguistic Programming, as well as holding licenses for a variety of psychometric and behavioural-based assessment tools which measure mental toughness and enable us to build resilient communities, team and people.

She has mentored participants on the BBO programme into project ambassadors enabling them to support the evaluation process. Alongside training the youth leaders on the Black Country Talent Match programme to capture participant voices and feedback. She also designs and delivered their ‘solutions focused mentoring’ training programme to their team.


The workshop is free to attend, therefore spaces are limited to two per organisation.

If you require any further information, please contact Joanne Turley – jturley@arkconsultancy.co.uk.

A full agenda and joining instructions will be issued prior to the event.